Native, push and pop traffic, arranged around your sign-off

A private line between your team and the placements

Campaign materials remain confidential within the planning process until you approve their use. A named point of contact coordinates the work, so your team has one person for questions, approvals and updates.

We first establish what may be shared with a media source: the project description, approved creative, destination URL and any details required to arrange placements. Sensitive launch information stays off placement materials unless you explicitly approve it. Nothing is submitted for publication or activation without your sign-off on the relevant copy and destination.

This is particularly useful when several colleagues hold different parts of a launch plan. Your contact keeps the approved version clear and identifies which materials are still being prepared. We can discuss campaign information discreetly and agree who within your organisation is authorised to approve changes. The result is a composed working relationship, with decisions visible to the people responsible and no unnecessary circulation of draft material.

Three formats, three different moments of attention

Native widgets, push notifications and popunder placements present an offer in different contexts. The choice starts with the action you want a visitor to take and the page that receives them.

Before selecting a format, we clarify the intended action, target markets, language, mobile experience and the signal your team will use to assess page activity. A single format can be appropriate when the offer has one clear entry point. Multiple formats make sense when each has a defined role and suitable creative. We can also compare this arrangement with crypto ad networks or broader media buying and user acquisition, where the inventory mix may differ.

A native widget places a paid unit within a publisher page, giving a concise message room to sit alongside other content. A push notification calls for short copy and a destination that quickly explains the offer. A popunder opens a destination separately from the page being viewed, so the landing page should make its purpose clear without additional context.

The arrangement, from first details to launch

A campaign moves forward through clear decisions, with your approval recorded before placements are arranged. The table shows who is involved and what you review at each stage.

Draft creative is presented to you before anything is submitted for placement. If a proposed format cannot support the message or destination, we explain the issue and adjust the plan with you. You retain control of the final wording and the route visitors will see. Once the plan is approved, your contact coordinates the arrangement and keeps the campaign record aligned with the agreed details.

What should the destination explain before traffic arrives?

The destination page should make the advertised action understandable as soon as a visitor arrives. Its promise, project description and next step should agree with the creative shown in the placement.

A compact asset pack helps us check that alignment. Include a short description of the project, the specific offer or feature, approved copy and images, the destination URL, and any disclosures or eligibility details. If the campaign uses language variants or different routes, identify each one before planning begins.

The format also shapes what the creative can reasonably say. A push notification has little space for context; a native unit can introduce more of the offer. In either case, the page should explain what follows without making the visitor search for basic information. We check the requested action against the actual destination and flag inconsistencies for your sign-off. Where the campaign needs a wider channel mix, targeted traffic to your project can be considered alongside these placements, rather than added without a clear role.

A measured record of what was arranged

Delivery reporting compares the approved plan with the placement evidence made available for the campaign. It gives your team a record of the formats used and the materials associated with them.

This arrangement is intended to make delivery legible, not to overstate what placement records show. If useful, we can compare platform-specific options such as CoinMarketCap banner ads, CoinGecko ads and DEXScreener ads. These are distinct placements and may serve a different campaign purpose.

1. Before launch: We confirm the approved creative, destination, format and campaign window with you. Your contact notes the evidence expected from the selected media source.
2. During delivery: We coordinate the placements and check available links or publisher records against the agreed details. If a record is incomplete, we note that clearly rather than treating it as verified.
3. After delivery: You receive a campaign record describing the placements and evidence available, with observations relevant to a later decision about creative, destination or future activity.

The limits are set by each media source

Native, push and popunder placements are paid media, not publisher endorsements. Each media source controls its inventory, review decisions, delivery conditions and any changes to availability or rotation. We can commit to the agreed work and document available placement evidence, but not to a particular audience response or downstream result.

Other channels may be more suitable when the intended action depends on a particular social destination. In that case, compare X Ads for crypto or Telegram Ads with this placement plan. Your named contact can keep the discussion confidential and clarify the practical differences before any materials leave the desk. Would you share your target market in one line? Your contact will confirm the next planning questions within 2 working days.

That distinction is worth settling before approval. Ask what formats are available, which targeting choices can be confirmed, what creative specifications apply, and what evidence will be shared after delivery. A proposal should identify the campaign window and destination alongside those details, so your team can judge the arrangement on information it can actually review.

How it works

1. Set out the campaign contextShare the offer, target markets, objective, landing-page URL and preferred formats. Include timing constraints and identify who may approve creative.
2. Prepare the destination and assetsWe check that the page supports the proposed action and that the creative fits the requested formats. You provide approved copy and visual assets.
3. Approve the media planWe outline the formats, placement approach, campaign window and available reporting evidence. Work proceeds after you approve the plan.
4. Coordinate and document deliveryWe coordinate placements and compare available evidence with the approved plan. You receive a campaign record and observations for a later decision.