Two CoinDesk formats, considered before the story is public
A CoinDesk request begins with a format decision: a press release for a defined announcement, or sponsored content for a fuller explanation. We confirm which route is available for your brief before copy is prepared.
| Format | Often suited to | Useful starting material |
|---|---|---|
| Press release | A specific, verifiable announcement | Approved facts, quotes and destination link |
| Sponsored content | A broader company or product explanation | Audience, key message and supporting evidence |
For a wider media plan, we can place the CoinDesk decision alongside press release distribution or sponsored articles in crypto media. The purpose is a considered recommendation, not a wider package by default.
The distinction is practical. A release keeps attention on what has happened; sponsored content allows more room for context and a brand-led narrative. Neither benefits from claims that cannot be supported by public sources or materials your team has approved.
A sound brief keeps the announcement in proportion
A useful CoinDesk story starts with a clear change and a reader who can understand why it matters. A milestone, product update, partnership or token event may offer a workable basis when the facts are settled and the team can support them.
Confidential drafts and unapproved claims stay within the working exchange until you authorize their use. Your named point of contact keeps questions and revisions together, rather than circulating several versions among different contacts. A broader PR and media plan can also help place the CoinDesk request in context. Meanwhile, a founder interview or feature may suit a story built around a spokesperson’s perspective.
Before the work is opened, we clarify what is new, which details are public, and what the reader should take away. A project description alone may not give the story enough substance. If the announcement is still taking shape, we can discuss its framing before selecting a publication route.
What should be settled before copy preparation?
The preparation is straightforward when evidence, ownership and approval are clear. A concise packet lets the writing and coordination begin without treating promotional phrasing as a substitute for source material.
The source record
Share the announcement, relevant public links, current project description and the destination page. For technical or token-related statements, indicate which source supports each central claim. Separate confirmed information from plans or intentions.
The public-facing material
Provide approved spokesperson details and any suitable visual assets. We show the copy to your designated reviewer before publication activity proceeds, so corrections and sign-off happen in a composed, visible sequence. For the selected route, the work may involve a press release or a sponsored article.
The approval line
Identify one person who can confirm names, figures, quotes, links and disclosures. If legal or compliance review is needed, note that before drafting begins. Your team retains control of factual accuracy and project claims.
The arrangement in 4 steps
The work moves through 4 visible steps, with one approver and one named contact keeping the handoffs orderly. The sequence is confirmed before drafting, so each side knows what is needed next.
- Announcement brief: You share the news, supporting sources, intended audience and preferred publication window.
- Format note: We recommend the press release or sponsored route and confirm the agreed work before copy preparation.
- Copy sign-off: Your approver checks facts, quotes, destination links and disclosures in one consolidated pass.
- Placement record: We coordinate the agreed activity and provide the live-page details for your records.
A single reviewer helps prevent conflicting edits. Where possible, return comments in one document and flag any wording that requires internal approval. The record can support your own communications and reporting; it is not presented as an assessment of reader response.
A clear boundary around publisher decisions
We arrange the agreed work; CoinDesk retains its own editorial decisions.
That distinction is useful when setting expectations with colleagues. Your team controls its facts, source materials, sign-off and the work agreed with us. We keep those responsibilities clear and provide a live-page record if the agreed placement goes live.
For other media options, a Cointelegraph publication or Decrypt and The Block placement can be considered in a wider plan. Each route should be assessed against the announcement and the material your team is prepared to approve.
CoinDesk controls editorial review, acceptance, publication timing, final presentation and later changes. A request therefore cannot promise acceptance, a particular headline, a homepage position or a specific audience response. We describe the confirmed work accurately and do not treat publisher decisions as ours.
A private first note before any draft
The first deliverable is a concise format note: the proposed route, the core story angle and any missing inputs. It gives your decision-maker a quiet point at which to confirm direction before copy preparation begins.
After that sign-off, we coordinate the draft and present it to your reviewer before anything is submitted or published. Your named contact remains responsible for questions, consolidated edits and the placement record. The timing is set after the chosen format and publisher availability are confirmed, with your team’s review period included in the sequence.
If the announcement is part of a wider communications plan, the note can also clarify how this placement relates to other PR and media work. Once you share the announcement and identify the approver, your named contact will arrange that first format note for your consideration.
How it works
- Share the announcementProvide the story, supporting links, preferred publication window and one contact for factual questions.
- Receive the format noteWe set out the proposed route, story angle and missing inputs before copy preparation.
- Approve the copyYour designated reviewer checks claims, quotes, links and disclosures in a consolidated pass.
- Receive the placement recordWe coordinate the agreed activity and share the live-page details with your contact.
Frequently asked questions
Can a CoinDesk announcement cover a token event?
It can be assessed when the event is clearly described and the supporting material is ready. Share confirmed details, public sources and the claims your team has approved. The named contact will identify points needing clarification and outline the proposed format before copy preparation.
How does a press release differ from sponsored content on CoinDesk?
A press release focuses on a specific announcement in a concise, factual form. Sponsored content allows more room for explanation or a brand-led narrative. The format note sets out which route better fits the story and confirms the available option before any draft is prepared.
When can we expect the CoinDesk work to be scheduled?
The sequence is set after the format and publisher availability are confirmed. The completeness of your materials and the time needed for internal sign-off also shape the schedule. Your contact will outline the expected handoffs before drafting begins, rather than naming a date prematurely.
Which materials should our approver have ready?
Prepare the announcement, source links, current project description, destination URL, spokesperson details and any required disclosure notes. Add approved visuals if relevant, and identify claims that have already passed internal review. One approver can then return factual edits in a single consolidated pass.
Does a CoinDesk request guarantee publication?
No. CoinDesk controls its editorial review, acceptance, timing and final presentation, so a request cannot assure publication or a particular position. We can confirm the agreed preparation and coordination work, then share a placement record if the agreed publication goes live.
What will we receive after the page is live?
Your designated contact receives the live-page details as a placement record. Your team can retain it for internal reporting or use the page in approved project communications. The record confirms the published page; it does not represent an editorial endorsement or measure reader response.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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